7 Reasons Why Your Brand Needs Social Media Monitoring
Discover how social media monitoring can provide valuable insights and help you manage your brand reputation effectively.
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Comprehensive monitoring of your brand mentions across news sites, social networks, forums, and more. Get real-time insights and detailed analytics.
Get Started TodayWe provide comprehensive tools to track and analyze your brand's online presence
Get instant notifications whenever your brand is mentioned online, allowing you to respond quickly to both opportunities and potential issues.
Monitor mentions across news sites, social networks including YouTube, blogs, forums, and other resources, even without RSS.
Understand the emotional tone behind brand mentions with our advanced sentiment analysis tools that categorize mentions as positive, negative, or neutral.
Analyze the value and influence of each mention, helping you prioritize your response to high-impact sources and influencers.
Our managers provide detailed analytical reports based on monitoring results, tailored to your specific business needs and KPIs.
Compare your brand's online presence with competitors to identify gaps, opportunities, and areas for improvement in your marketing strategy.
From traditional clipping services to sophisticated AI-powered solutions
Traditional press clipping services manually cut and collected brand mentions from printed publications.
The rise of the internet led to the first digital monitoring tools that tracked brand mentions on websites and early online news sources.
Social media monitoring emerged as platforms like Facebook and Twitter gained popularity, creating new challenges for brand tracking.
Integrated monitoring solutions began combining traditional media, social media, and online sources into comprehensive dashboards.
AI-powered analytics revolutionized brand monitoring with advanced sentiment analysis, predictive capabilities, and real-time insights across all digital channels.
BrandMonitor was born in 2015 when our founder, Sarah Chen, a digital marketing executive, faced a crisis at her company. A negative customer review went viral, and by the time the team discovered it, the damage to their brand reputation was significant.
Sarah realized that the existing monitoring tools were inadequate - they were either too expensive, too limited in scope, or too complicated to use effectively. She envisioned a solution that would provide comprehensive coverage across all digital channels while remaining accessible and actionable for businesses of all sizes.
Partnering with data scientist Alex Rivera and UX specialist Mei Wong, Sarah built the first version of BrandMonitor in 2016. What started as a simple alert system has evolved into a sophisticated platform that helps thousands of companies worldwide not just monitor their brand mentions, but truly understand the context, sentiment, and impact of each interaction.
Today, our team of 50+ professionals continues to innovate, combining cutting-edge AI technology with human expertise to deliver insights that help businesses protect and enhance their online reputation.
Insights and strategies for effective brand monitoring
Discover how social media monitoring can provide valuable insights and help you manage your brand reputation effectively.
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Learn effective strategies for addressing negative feedback and turning potential PR crises into opportunities.
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Indirect mentions can provide valuable insights about your brand. Here's why you shouldn't ignore them.
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